If Not… You Should Be!
As a business owner, we know how important it is to drive traffic to your website. It means something you’re doing with your digital marketing is working. However, as much as you need to drive visitors to your website, it’s even more important to convert those visitors into customers.
97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.
How do you convert website visitors into customers? Well… that’s a loaded question with many answers. But, for the sake of this post, we’re gonna focus on using Retargeting Ads to draw customers back to your website, giving them another chance to convert into a contact and/or customer.
We know that figuring out who visited your website is near impossible, and following up with that past visitor takes time and manpower…. Well, what if we were to tell you that you could do some of this automatically? Yes… It’s true; with Retargeting Ads.
Retargeting Ads target people who previously visited your website, stay in front of them with display Ads that pop up on other websites around the internet that they are visiting (i.e. weather.com, zillow.com, etc), and draw them back to your website with a click on that display ad.
Here’s a simple illustration on how Retargeting works:
Did you know that it takes 6 to 8 touch points on average before a lead converts to a customer? Retargeting Ads are especially effective because these folks have already demonstrated enough interest in your brand, that they took the initial action to visit your website.
Why Should You Consider Using Retargeting Ads for Your Business?
No matter the budget, Retargeting is the best way to get consumers back to your website and give them that gentle nudge in the direction of a purchase, phone call, etc. Not to mention that Retargeting Ad Campaigns are generally one of the least expensive digital marketing strategies available.
Check out these stats to help bolster the case for introducing a Retargeting Campaign into your digital marketing mix:
- Conversion rates increase with more retargeting ad impressions, so people are more likely to convert with more retargeting ad views.
- 3 out of 5 online viewers notice and consider ads showing products they viewed from another page. [Source: eMarketer]
- Site visitors who are retargeted with display ads are 70 percent more likely to convert on your site.
Ready to Jump on the Retargeting Train?
Whether you’re ready to kick off your Retargeting Ad campaign today, or simply want more info on how it can work for your business… Sprout Media Lab can help you use your marketing dollars effectively to achieve a higher conversion rate and a stronger return on your investment.
Contact us to learn more about what we can do for your business today!
